AT&T California

We designed and printed an 8-page 8.5x11inch brochure for AT&T
California that was awarded their internal Best Practices Award in 2009.
The brochure was distributed to grassroots organizations, elected officials,
community leaders, businesses and consumers as an external affairs
document.

Working with AT&T's Design Center in Texas, legal and executive review
teams in New York and external affairs division in California, Applied
Paradigms was responsible for shepherding this project from copywriting
to print production to ensure the final product met their strict corporate
criteria.

After contracting with a labor-friendly printing press operation and
purchasing carbon emissions offsets for the brochure, it was ultimately
sent out to each of AT&T's 22 regional divisions around the world with a
cover letter by the President and Chief Executive Officer.

To view the final brochure, click here or on the image to the left.